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Practice Management

Tune your game!

Creating your product in your client's mind is just as important as creating it physically, so understanding your client's psychology, interests and allegiances is essential. Unfortunately, there are...

Tax investigations: why HM Revenue and Customs might investigate a business

HMRC requires compliance and any mistakes—however small or simple—may lead to questions being asked of the taxpayer. Of course, one small error, especially if voluntarily corrected by the taxpayer, is...

Internal marketing: maximising your existing patient list

Every new client fills in a medical questionnaire, and at the end of this form, we always ask three simple, tick-box, yes/no questions:.

Why it is vital for your clinic to train front of house staff

Recruiting staff who have previously worked in an aesthetic clinic should ensure that clinics are in a strong position as they will have relevant experience that has enabled them to build essential...

From information to income: the five ‘I's for business success

Some people, like myself, cannot get enough information. Whether this is by attending workshops, masterclasses, mentoring sessions, conferences or reading articles, information is there to be lapped...

Where does this waste go?

The Department of Health and Social Care has a specific colour code for best practice waste management that aims to make the different types of waste and their disposal methods clear. It is likely...

The complexities of compliance: tax authority processes and making an appeal

With this in mind, it makes sense to understand how HMRC works, when penalties can be levied and what should be done if a penalty is received..

Consumer credit: understanding the responsibilities and regulation

Most firms selling to the public do not provide credit terms themselves, they partner with one or more specialist lenders. In these circumstances, as Burgess notes, the seller is a ’credit broker’....

Beat inertia by injecting some creative tension into the mix

Breaking these patterns requires a jolt of some sort. Tension is created and energy is diverted to this new input. This raises the question of whether this new pattern is worth considering. In most...

Far and wide or near and dear? Why local media coverage is better than national press

Conversely to the drop in sales, last year, print display advertising in the national newspaper market rose 1% to £153 million in the first quarter of 2018 (Sweney, 2018). It was the first increase...

The firm hand of the law: ensuring compliance with the General Data Protection Regulation

» Individuals have numerous rights under the GDPR, such as the right of access, the right to rectification and the right to erasure « .

The apple of your eye: marketing in aesthetics

‘Stopping advertising to save money is like stopping your watch to save time’ .

Why choose Journal of Aesthetic Nursing?

Journal of Aesthetic Nursing is the peer-reviewed journal at the forefront of medical aesthetics. We share clinical expertise, practical guidance and professional mentorship to help you develop skills and improve your practice.

What's included

  • Clinical best practice

  • Practice management advice

  • Professional education

  • Cosmetic industry insights

Subscriptions start:

From £11.75 GBP