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Jason Ratcliffe

Technical Director, First Aesthetics

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Just start: ending procrastination

Moore (2018) summarised procrastination as a normal reaction when we fear a threat to our sense of independence or worth and as a method to avoid difficult situations. We end up doing anything other...

Can AI help market your brand?

ChatGPT (Chat Generative Pre-Trained Transformer) was released to the public in November 2022 by the OpenAI Research Laboratory in San Francisco, US. It has been trained using deep learning techniques...

Ideas, tasks and information: all to hand in a single workflow

Numerous professionals experience the common problem of managing the vast amount of information they are exposed to..

Change talk: developing a therapeutic relationship with your patients

The most important factor is to have a light conversation with your patient that makes them comfortable and valued, as opposed to a bland mention about the weather or an uncomfortable silence. Below...

Start premarketing your brand

Premarketing is about promoting a brand and journey while creating a product. It is a chance for the business owner to talk about their brand and themself and share some of the behind-the-scenes on...

Sharpening your storytelling ability

Joyce Carole Oates is an American writer who has published 58 novels to date and is a Pulitzer Prize finalist. She is a prolific and talented author who taught an undergraduate course on writing short...

Applying mathematical problem-solving techniques to your brand

Sometimes, to solve a problem, we need to change our perception, make sure that we are asking the right question in the first case and try to avoid our thinking getting stuck in a rut. For example, an...

Five entrepreneurial challenges to boost your entrepreneurship

However, there is a problem with this arrangement of reptile, monkey and empire builder. The lower parts of the brain are strong and can shut down the higher parts of the brain. For example, if the...

The relationship between economics and aesthetics

Two fundamental principles define economics. First, people take advantage of incentives: good opportunities are almost always exploited. The second principle is that every sale is also a purchase, and...

How aesthetic practitioners can learn from a blockbuster director

James Cameron was born in 1959 in Ontario, Canada. He initially studied Physics at Fullerton College before switching to English and eventually dropping out. He was fascinated by science fiction in...

Using graphic design to convey your brand

Graphic design uses visual composition, such as typography, colour, imagery and layout, to project ideas and solve problems. It is used in several areas, such as visual identity (your brand),...

New to entrepreneurship? Part 3: building your brand's culture

There will be aspects of each practitioner's business that will not play to their strengths. It could be administration and logistics, in which case, someone will be needed to handle operations. It...

New to entrepreneurship? Part 2: taking your big idea to market

Developing an engaging product that meets the need of these prospects is what is being discussed, and it does not have to be limited to just clinical aesthetics. Combining products from other related...

Think like an advertising agency: being memorable, inspiring and entertaining

The business objective of advertising is to raise awareness of a brand to the extent that it builds an audience that ultimately purchases a product. The reality is that, to most of us, advertising has...

Using scheduling for health and wealth

Planning activities can be a particularly daunting task, especially for those who may have varying hours at work and child commitments. However, if the day is not planned and urgent tasks are merely...

Why choose Journal of Aesthetic Nursing?

Journal of Aesthetic Nursing is the peer-reviewed journal at the forefront of medical aesthetics. We share clinical expertise, practical guidance and professional mentorship to help you develop skills and improve your practice.

What's included

  • Clinical best practice

  • Practice management advice

  • Professional education

  • Cosmetic industry insights

Subscriptions start:

From £11.75 GBP