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Jason Ratcliffe

Technical Director, First Aesthetics

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Using a zettelkasten to manage your ideas

Everyone has been in a position where notes have been diligently made at lectures, meetings or conferences. It is hoped that they will help to magically retain information better, and they might even...

The ABC of sales for the 21st century

Today, customers have access to as much (or, in some cases, more) information as the seller, as they can tap into an endless stream of choices, comparisons and reviews. They can now talk back to the...

Get creative with your clinic's brand

The way in which you present your brand and what patients know about it completely changes how they perceive it, so have some fun with marketing your brand and express who you are! Be considerate to...

Tune your game!

Creating your product in your client's mind is just as important as creating it physically, so understanding your client's psychology, interests and allegiances is essential. Unfortunately, there are...

Beat inertia by injecting some creative tension into the mix

Breaking these patterns requires a jolt of some sort. Tension is created and energy is diverted to this new input. This raises the question of whether this new pattern is worth considering. In most...

Tactic matters: focus your marketing on client needs

A few years ago, author Seth Godin went with a VisionSpring team to a small town in India to understand the challenge it faces as a healthcare organisation. VisionSpring is a social enterprise that...

Mastering the art of self-discipline

Setting a meaning to your life is crucial to self-discipline and setting long-term goals. People need meaning in four ways, namely purpose, values, controls and self-worth. Consider setting long-term...

Getting the basics right to guarantee the success of your brand

Can you say the same about your routine? Perhaps not, but you can apply the same self-discipline that Lee had to certain aspects of your daily routine. Simply put, self-discipline is the assurance...

Are you as authentic online as you are in person?

Applying an ethical social media framework for your brand can help you stand out as an authentic and trustworthy source of information in a sea of edited highlights. This framework can be summarised...

Facing the fear of public speaking to deliver an unforgettable talk

I have never liked being the centre of attention and am quite an introvert, so for me, giving a pitch is a literally terrifying experience. Earlier this year, at TED X Manchester, I was in the...

The productivity issue: how to get more done in less time

If your mind is even slightly resisting a task, it will look for an easier alternative to focus on, and smartphones are perfect at feeding you an endless stream of bite-sized information, that is much...

The good, the bad and the ugly: using habits to turbocharge your brand

A habit is a small routine or behaviour that is normally triggered subconsciously and repeated regularly. Understanding how small habits work and be chained together can lead to major change. Let's...

Why choose Journal of Aesthetic Nursing?

Journal of Aesthetic Nursing is the peer-reviewed journal at the forefront of medical aesthetics. We share clinical expertise, practical guidance and professional mentorship to help you develop skills and improve your practice.

What's included

  • Clinical best practice

  • Practice management advice

  • Professional education

  • Cosmetic industry insights

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