This website is intended for healthcare professionals

Pam Underdown

Chief executive officer, Aesthetic Business Transformations

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Doom and gloom, or a growth moment?

» In medicine, there is a minimum effective dose, and anything less does not work. It is the same with marketing. The more times that a prospect hears and sees a practitioner's name, both online and...

Five reasons your aesthetic business could fail (and how to avoid them)

Unfortunately, there is still a widespread desire to ‘get rich quick’. When it is not happening fast enough, impatience gets the better of the business owner, and that is when high-risk decisions are...

Be safe, be strong and stay connected: reinventing your patient communications

‘What is the best way to engage with and communicate with patients during this time?’ .

Why choose Journal of Aesthetic Nursing?

Journal of Aesthetic Nursing is the peer-reviewed journal at the forefront of medical aesthetics. We share clinical expertise, practical guidance and professional mentorship to help you develop skills and improve your practice.

What's included

  • Clinical best practice

  • Practice management advice

  • Professional education

  • Cosmetic industry insights

Subscriptions start:

From £11.75 GBP