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Chin and jawline augmentation: a frontier of aesthetic medicine

02 October 2024
Volume 13 · Issue 5

Abstract

The heightened public interest in and usage of non-invasive cosmetic procedures has translated to the practice of jawline and chin augmentation. Implants have historically been a cornerstone of chin augmentation; however, more recently, as non-invasive procedural techniques and modalities develop, questions have been raised as to whether there is still a need for implants. Francesca Ramadan explores the innovative options available to address even the most acute patient concerns.

The continuous development and adoption of minimally invasive modalities for improving facial contour and volume has led to an increased public interest in these methodologies, with the number of non-invasive procedures performed in aesthetic medicine outpacing surgical procedures in recent years: as an example, 13,281,235 aesthetic surgeries vs 2,314,720 non-invasive procedures were performed in the US alone in 2020 (Moradi et al, 2023). In 2021, research conducted by McKinsey & Company indicated that the global aesthetics injectables market could grow by 12–14% annually over the following 5 years (Leclerc et al, 2021); in 2024, 3 years into McKinsey's 5-year projections, it certainly seems that the use of minimally invasive cosmetic interventions is constantly growing, with 70% of consumers who took part in the 2023 American Society for Dermatologic Surgery's consumer survey stating that they were currently considering a non-surgical cosmetic procedure. This heightened interest in and usage of non-invasive cosmetic procedures has translated to the practice of jawline and chin augmentation. As in many areas of aesthetic medicine, social media has undoubtedly played a significant role in the increasing popularity of jawline and chin augmentation procedures; in 2023, the hashtag #snatchedjawline had more than 210 million views on TikTok (Marriott, 2023).

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