Encouraging natural enhancement in aesthetic medicine

As aesthetic medicine increases in popularity, we find an increasing amount of patients who have never previously considered aesthetic enhancement walking through our clinic doors.

One glance at any social media page that promotes filler treatments will quickly show practitioners advertising their ‘natural’ results or priding themselves in the ‘natural enhancement’ their practice performs. This reveals a trend in aesthetics—one which is obvious. The majority of patients want natural outcomes.

As the demand for aesthetic treatments has increased, so too has our knowledge of the facial ageing process. This increased understanding of the anatomy of the ageing face has significantly enhanced our ability to achieve these sought-after natural results. Where previously, fillers would be used to directly treat lines and folds, we are now able to address the cause, and not the consequence, of facial ageing: volume loss and extrinsic skin changes. We achieve this through targeting areas where this volume is first lost. This approach of indirectly treating patients' concerns by addressing cause, rather than effect, is the cornerstone of creating natural results with filler treatments.