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Ethics in aesthetics: social media

02 September 2019
Clinical
02 September 2019
Volume 8 · Issue 7

Abstract

Over the last few decades, aesthetic procedures and plastic surgery have been associated with delaying the ageing process. However, the rise of social media, alongside the ‘Kardashian effect’, has brought about a new phenomenen in younger generations seeking to enhance their beauty

The past decade has witnessed the dramatic rise of social media. This, in turn, has contributed to a new phenomenon in aesthetic medicine and plastic surgery, in which medical professionals use platforms such as Instagram, Facebook and Snapchat for commercial purposes. This type of publicity has exposed a greater number of potential customers to different aesthetic techniques, allowing people to easily find, observe and compare procedures that aim to correct perceived body or facial imperfections. However, this trend of visible ‘before and after’ images raises a number of questions around its effect on public perceptions of beauty, youth and graceful ageing.

Previously, plastic and aesthetic surgery procedures were largely associated with the ageing face and a patient population over the age of 40 years. However, social media has encouraged what has been dubbed the ‘Kardashian effect’, where more people between the ages of 18 and 30 years have become avid and regular consumers of different aesthetic procedures aiming to enhance beauty.

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