Getting the most out of attending aesthetic conferences

02 March 2023
Volume 12 · Issue 2

Abstract

This article will share effective tips on how to get the most out of attending an aesthetic conference to maximise professional and personal growth. From shortlisting what conferences to go to, to the logistics of your trip and whether you want to go with a conference ‘buddy’, the work starts long before you step through the doors of the conference centre. You may already plan what lectures and demonstrations to attend based on your future business and educational goals, but are you making the most of the exhibition, meeting with distributors and networking with your peers? Have you prioritised what you want to get out of attending each conference and do you always review what you learned post-event? This guide will help you focus your time and attention, ensuring your conference days off-site from your clinic leads to business, personal and financial growth.

Anyone who works in the aesthetic industry will most likely have one or more conference dates highlighted in their diaries. Whether it is a national conference (eg Facial Aesthetic Conference and Exhibition (FACE), Aesthetic Medicine or CCR), a profession-based conference (eg British Association of Cosmetic Nurses or British Association of Aesthetic Plastic Surgeons), or a smaller specialityfocused conference (eg Menopause in Aesthetics), conferences are the staple of anyone who wants to keep abreast of the latest developments and develop their knowledge.

Lectures, live demonstrations and panel discussions are often the key attractions at conferences, with business talks or the exhibition only being attended ‘if there is time’. However, if attending lectures and demonstrations are all that is prioritised, so much value is missed. Value that can help you grow your business, value that leads to effective clinical results and value that could even raise your industry profile.

So how do we juggle so many parts of a conference when we have a limited amount of time? It all starts with a plan.

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