Hermans AM. Watermelons, syringes and regulation: Instagram marketing by cosmetic clinics in the UK and the Netherlands.: Aesthetic Plast Surg; 2023

Diab NAF, Ibrahim AM, Abdallah AM. Fluid platelet-rich fibrin (PRF) versus platelet-rich plasma (PRP) in the treatment of atrophic acne scars: a comparative study. Arch Dermatol Res.. 2023; 315:(5)1249-1255

Chilicka K, Gold MH, Nowicka D. Acne vulgaris and the most popular and new cosmetological treatments. J Cosmet Dermatol.. 2023; 22:(7)1946-1950

Araco A, Araco F, Raichi M. Clinical efficacy and safety of polynucleotides highly purified technology (PN-HPT®) and cross-linked hyaluronic acid for moderate to severe nasolabial folds: A prospective, randomized, exploratory study. J Cosmet Dermatol.. 2023; 22:(1)146-155

Research Roundup

02 September 2023
Volume 12 · Issue 7


In this regular feature, aesthetic nurse Claudia McGloin presents a brief synopsis of a range of recently published articles on medical aesthetics. Research roundup aims to provide an overview, rather than a detailed summary and critique, of the papers selected. Should you wish to look at any of the papers in more detail, a full reference is provided at the end of each study summary

Medical aesthetic clinics use social media platforms to engage with both their existing and future patients. Verification surrounding these social media posts as investigated by UK and Dutch aesthetic clinics highlight the dangers associated, showing that the intersection between professionalism and commercialism is being called into question. This has sparked debate on the need for regulating social media posts.

To carry out this study, a selection of UK and Dutch social media posts were collected randomly from the widely popular platform, Instagram. These posts from medical aesthetic clinics all offer non-surgical procedures.

A total of 395 posts made by six Dutch and four UK clinics, between January 2018 and July 2019, were included in this study for analysis.

It was evident from the Instagram posts created by both Dutch and UK medical aesthetics clinics that the balance between being both professional and commercial was not evident.

The authors conclude that there have previously been calls for ethical marketing of medical aesthetic clinics and treatments on social media. Despite this, their study further proves that not all clinics follow advertising guidelines and continue to trivialise these procedures.

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