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The role of body image in appearance-related cosmetic procedures

02 September 2019
Clinical
02 September 2019
Volume 8 · Issue 7

Abstract

The popularity of cosmetic procedures appears to be on the rise. While this may be the outcome of many factors, including the increasing availability, accessibility and affordability of such procedures, the important and influential role of body image and levels of body dissatisfaction as potentially motivating factors requires attention. This article will discuss the role of body image in appearance-related cosmetic procedures and its implications for patient expectations and outcomes among women.

Cosmetic procedures are arguably a highly gendered activity. Men's interest in appearance-related cosmetic procedures is rising, yet women continue to account for the majority of the cosmetic-surgery patient population, accounting for 92% in 2017 (American Society of Plastic Surgeons, 2017). The increasing popularity of cosmetic procedures is postulated to be the result of a number of factors. These may include, but are not limited to: the increasing availability and financial accessibility of many cosmetic procedures; the increase in the numbers of less invasive procedures, such as botulinum toxin A injections; and the increasingly pervasive presence of cosmetic procedures in advertising, particularly on social media (Wen et al, 2017). Moreover, evidence highlights the important role of psychological factors, as there also exists a wide range of research examining the relationships between body dissatisfaction and media exposure as potentially motivating factors for surgical and/or non-surgical cosmetic procedures (Henderson-King and Brooks, 2009; Yin et al, 2016; Sarwer, 2019).

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Appearance-related cosmetic procedures
Body image
Body dissatisfaction
Social media
Appearance-ideal