Understanding facial anatomy in aesthetic practice
In this article the author will explore the relevance and importance of knowing and understanding the facial anatomy, including what benefits this has to the patient and the injector. This article will detail why an in-depth knowledge of anatomy is important, specifically in relation to aesthetic medicine, botulinum toxin A and soft tissue filler injections. First and foremost, it is the medical injector's duty of care to have a deep knowledge and understanding of anatomy and physiology with regard to any medical procedure. Unfortunately, as well-known, cosmetic injectables are largely unregulated. The number of reports of ‘botched’ cosmetic procedures or even poor treatment and poor consumer service just keeps on rising (Save Face, 2019). This raises the question of why this is and why the complications becoming what seems to be more frequent and increasing in severity.
The rise in popularity for aesthetic treatments has grown significantly in the last decade and this trend looks set to continue (Dodds, 2016), as has the amount of non-medically trained injectors who have discovered that it is not against the law to carry out cosmetic injectables, and thus teach others these treatments with no statutory body overseeing them, with no regard for public safety, even though they have no medical background and often lack extensive accredited training. However, it cannot be ignored that being a medical professional does not make one competent or safe and, unfortunately, there are also some very unscrupulous medical injectors in the aesthetics industry. Although they are answerable to a governing body, with codes of conduct to adhere to, the Joint Council for Cosmetic Practitioners (JCCP) has been implemented by the Department of Health and Social Care to introduce some guidance and frameworks for safety and support (JCCP, 2019).
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