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What are the factors influencing the uptake of non-surgical facial aesthetic treatments in adults? A systematic review

02 September 2023
Volume 12 · Issue 7


Awareness of the patient motivational factors that predispose them to an emotionally healthy treatment outcome is a critical part of the patient assessment. However, this area is lacking in research and poorly understood. The growing popularity, availability and acceptance of facial aesthetics procedures amongst the general population highlight the need for clinicians to understand the patient motivational factors to improve treatment overall, particularly on a psychological level. The aim of this paper is therefore to identify the characteristics and motivational factors of patients seeking non-surgical facial aesthetics treatments; while not all patients seeking treatments are at psychological risk, how this knowledge benefits clinical practice on an emotional level is also discussed. To conduct this study, medical literature was searched and 39 studies were assessed for eligibility. Based on given criteria, six studies were selected for review. The included studies revealed that interested patients were mostly educated women over the age of 30 with a history of receiving facial aesthetics treatments, seeking improved self-confidence as their main treatment outcome. These patients were more likely to have a satisfactory post-treatment result with lower tendencies of psychological risk.

There has been an increase in demand for non-surgical facial aesthetic treatments over the last decade, with predictions that in the United Kingdom this industry could be worth up to three billion pounds (LaingBuisson, 2018). According to the Keogh Review (Department of Health, 2013), non-surgical facial aesthetics treatments make up nine out of ten cosmetic treatments in the United Kingdom.

The growing popularity of facial aesthetics procedures highlights the need to investigate and understand the factors motivating patients to seek these treatments. In addition to exploring the reasons why patients seek facial aesthetics treatments, it is also important to have awareness of the patient characteristics that will predispose them to non-ideal post-procedural outcomes. Available evidence indicates that some patients choose to have non-surgical facial aesthetic procedures because they believe it would yield psychosocial benefits and resolve problems in other areas of their lives (James et al, 2019). These patients are, paradoxically, at increased risk of suffering post-procedural dissatisfaction and psychological harm (Herruer et al, 2015). This emphasises the importance of assessment as part of a patient-centred, holistic care plan to identify any high-risk patient factors and prevent missed safeguarding opportunities.

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