How to not compete with your competitors

This may seem a ridiculous statement, but, in the current climate, nothing could be more relevant. One example of how not to compete with your competitors happened a few days ago, when my wife went to a new hairdresser. This was nothing out of the ordinary, until the person doing her hair asked her if she would ‘be having any Botox today’. My wife was surprised to be asked such a question during a haircut, so proceeded to probe for more details. The hairdresser explained that he had ‘self-trained’ to do toxin and filler injections by watching YouTube videos. According to him, this is probably better than any training you could pay for, and it's free.

Unfortunately, sometimes in aesthetics, this is the calibre of competition we find ourselves up against. I'm happy to say that my wife informed the hairdresser of the error of his ways, my profession and my viewpoint on this, to which he wasn't very impressed.