Are you franchise wise?

Competition is vast in the aesthetics industry and it doesn't show any signs of slowing down. Technology and treatments are constantly evolving at such a speed that it is difficult to keep up and predict future directions. If you have always dreamed of owning your own clinical business, or are considering venturing out on your own, there is a lot to consider: location, treatments, equipment, pricing, staffing, the training of these staff, marketing, how to get clients, competition, regulations, stock … the list is endless.

Then there's the risk and worry involved with setting up a business, especially if it is your first time. Will it be a success? Is this the right time? When will I see a return on my investment? Will I see a return on my investment at all? All this fear and the unanswered questions could be enough to put someone off, quite understandably. However, what if you could invest in a clinical business that is already established? One that already has status and a business model that is tried and tested, where you can utilise their success while building your own. Sounds too good to be true? Well it isn't, lots of aesthetic businesses are franchising as a way to expand and build their own brand while reducing their own set of risks and worries. In theory, this kind of partnership means success all round; however, there are advantages and disadvantages to be considered by both parties.