Collaboration in aesthetics

This article follows on and expands on my presentation at the aesthetic nursing conference in January 2019. The main basis of this article will explore how we as a company collaborate with other individuals and organisations, and our view that this is a great thing to do. Several examples of how we achieve this as a company will be provided, as well as examples of how collaboration has a positive effect on individual practitioners and companies as a whole.

This will be explored by looking at collaboration by several difference viewpoints, all of which we incorporate into our daily business activities. These include social media, training, clinical supervision, evidence-based practice and associate practitioners.

In today's market, tools such as Facebook, Instagram and twitter are essential components of our businesses (Gould et al, 2016), and we use them on a daily basis. And yet, it is easy to overlook the importance of them. To get the most out of these tools, it is essential that practitioners understand what they are using them for. Is it to drive people to the clinic's website, or is it to drive sales? Economides et al (2018) suggested that these are totally valid reasons for using social media; however, as a company, we use these tools in slightly different ways.