Five tips on managing an aesthetic clinic during COVID-19

Staying connected to family, friends and colleagues through modern technology is a great way to uplift mood, and it can be fun to have numerous people on one call

The COVID-19 pandemic has had an unprecedented effect on the aesthetics industry, and to protect our patients and ourselves, we have temporarily closed our clinic doors. Ensuring businesses survive these uncertain and difficult times will be extremely challenging. Through this piece, I will look at five key ideas to focus on during this time and to empower you to hit the ground running once the industry reopens.

This is the perfect time to start looking at all aspects of businesses, and especially those parts many practitioners struggle with, for example, accounting has always been a challenge for me. As any entrepreneur will know, one of the key things to running a successful business is knowing a key set of numbers (Bawden-Davis, 2014). Now is an ideal time to obtain those figures and start analysing them to see what areas are successful, how revenue can be increased and where expenses can be reduced, thus increasing profit.