Gaining an advantage in an increasingly competitive sector

The past decade has seen huge changes across the aesthetics sector, with clinics springing up on every high street. Thousands of medically-trained professionals are now offering aesthetic treatments, and thousands more non-medics, such as aestheticians and beauty therapists, are also entering the field, ensuring that competition is growing year on year.

The Keogh Review suggested that the UK cosmetic procedures industry was worth £2.3 billion in 2010, and suggested that the figure would rise to an estimated £3.6 billion by 2015 (Department of Health and Social Care, 2013). However, there is a serious lack of data available showing the true value of the market, as well as the number of practitioners offering treatments in this area. What we do know is that the market continues to grow, and that clients are starting to have procedures from a much younger age. Further to this, my experience at Aesthetic Response shows an increase in clients ‘shopping around’ before choosing where to go for treatment.