How to create intimacy with your patients through marketing

Instead of impersonal emails coming from a clinic's brand, they should be signed by the clinic owner, doctor or nurse practitioner

At times, it can be hard to remember what life was like before the COVID-19 pandemic. Aesthetic clinic owners took pride in the experience that they provided for patients, whether it was the front desk staff taking coats and offering coffee or the comfortable waiting room with magazines and a TV.

Every effort was made to make patients feel at home, and to make them feel cared for. All of this helped to build a personal bond between the practitioner and the patient.

Now, visiting a clinic can feel clinical, and often intimidating. There is no waiting room and no refreshments. Patients have to wait outside or in their car until the clinic sends a text to confirm that they can enter. They are then greeted by staff covered from head to toe in personal protective equipment (PPE) who take their temperature before they can even set foot in the practice. It is hard to even recognise them.