Industry ripples: aesthetics trends according to a public relations professional

Since the onset of the COVID-19 pandemic, the surge in medical grade skincare purchases have been the main source of business for many

I may be biased, but, in my opinion, the aesthetics industry is one of the most exciting and ever-evolving industries that exists, which is why it has kept me interested and has been the central focus of my public relations (PR) career for over 18 years. As an aesthetics PR professional, I am fortunate enough to have a unique behind the scenes industry perspective, and, despite the horrors of the COVID-19, there is still a lot to be excited about.

For many, 2021 could be showing signs of being the year of recovery that everyone has been hoping and planning for in the wake of the pandemic. If, like me, you are, or would like to be, focused on looking forwards toward the future, rather than lamenting the chaos of the past year, you will be encouraged by the huge amount of development that has been bubbling under the surface of the aesthetics industry over the past 12 months.