Insider tips for launching anything on social media

Creating engagement for an aesthetic clinic on social media seems to be getting harder by the day. Instagram and Facebook are more crowded than ever before, with aesthetic clinics fighting for the precious attention of potential patients and clients online. Additionally, the ever-changing algorithms that determine the success or failure of content can sometimes seem impossible to master. The truth is that there is no magic pill when it comes to social media success, it is just hard work, plain and simple, and it takes careful planning and consistent effort. In this guide to launching just about anything on social media, the key stages and disciplines required for a successful treatment or service launch will be discussed.

It may sound obvious, but many people do not know what ‘success’ actually means for a particular social media launch. They have immediately skipped to deciding what to post. However, before a practitioner plans, implements and measures any campaign, they need to know what success looks like.