Internal marketing: maximising your existing patient list

Medical questionnaires filled out by patients can be used to discover any other potential concerns and introduce the prospect of various other services

Internal marketing refers to promoting to your existing patient list. It will be your preferred methodology to attract patients. It will be the lowest costings and the best return on investment. In marketing terms, we refer to this as ‘picking the lowest hanging fruit’.

Let's take a look at the numerous internal marketing strategies we can use.

Every new client fills in a medical questionnaire, and at the end of this form, we always ask three simple, tick-box, yes/no questions:

If any patient leaves this section blank or circles ‘No’ I will not mention anything about facial aesthetics. However, this will plant a seed in the patient's mind that we are now offering these services. They may have friends and family members interested in these services and I have no doubt they will mention us to them.