Networking essentials: the etiquette of connecting

02 October 2023
Volume 12 · Issue 8


Why is networking important in aesthetics and how should you go about it? The Aesthetic Consultant, Vanessa Bird explains

This article discusses the importance of networking and how it can help support professional and personal growth in aesthetics. From developing connections with other medical professionals to growing your network with suppliers, business providers and satellite businesses, it's important to understand the ‘rules’ of networking before forming connections. Do you know the best locations to meet likeminded people? Are you aware of how best to approach others? More importantly, do you understand what is expected of you as you interact with others? Avoid common pitfalls many make when trying to connect professionally and build an enviable network that will support your growth and development.

Connecting with people is a human trait. So what makes our general day-to-day interactions differ from how we network? When we network, we discuss areas of mutual interest, discuss trends, analyse patterns and share information and ideas that are mutually-beneficial in our business and professional lives. We may make introductions, swap contact details, explore ways of working together or arrange to meet up again. Sometimes networking takes place in a formal setting, but more often than not it happens in a more informal setting. For example, chatting to delegates post-event, or meeting up with industry friends and colleagues in a bar after a conference. It's a great way to develop relationships and build a supportive group of connections within the aesthetics sector.

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