Selecting your next device
With a myriad of choices on the market, selecting devices for your clinic can be a highly stressful process. Aesthetic consultant Vanessa Bird sheds light on aspects to consider when making these important technical purchases for your clinic
Whether it's your first foray into buying capital equipment or you already have a number of energy-based systems in clinic, selecting your next device can be a time-consuming and often confusing process. Every manufacturer declares that their device is ‘best in class’. Many systems sold by different companies seem indistinguishable from one another. The financial investment is often eye-wateringly expensive, which may impact the treatment prices and affordability for patients. This, in turn, can impact how rapidly you can pay off the finance agreement and turn a profit. Sometimes a device you purchased is unsuitable for your demographic, unreliable or just unpopular, leaving you with a ‘white elephant’ and an expensive monthly repayment. So how do you know what to choose, and what will be a success in clinic? More importantly, will your new device deliver outstanding clinical results, make your patients happy and help grow your business? This article will guide you through the process, help minimise risks and increase the likelihood of a positive outcome.
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