Streamlining your aesthetics clinic processes

No matter what industry someone is in, a common issue for businesses always seems to be a perceived lack of time. Whether clinic owners are struggling to keep up with appointment enquiries or finding that their patient records are becoming difficult to manage, the introduction of a clinical management solution could be the answer to freeing up some time so that practitioners can focus on growing their business. So, the question is: how can a clinical software solution help streamline an aesthetics business? This article will focus on three key processes within clinics.

Managing a diary, responding to enquiries and booking in appointments requires a lot of time and energy that could be spent elsewhere in an aesthetic business. Now, more than ever, it is becoming increasingly important that a seamless booking experience is offered, to reduce the friction for a patient when booking their appointment.

According to recent studies, the average person's attention span has reduced from 12 seconds in 2000 to just 8.25 seconds in 2015, meaning that clinicians have a shorter window to capture a patient's attention and successfully book their appointment (Hayes, 2018).