This website is intended for healthcare professionals

Practice Management

Lease breaks: top tips (and traps for the unwary)

While the cost savings involved in a rationalisation exercise can be significant, so, too, can the risks. Once the decision has been made to bring a commercial lease to an end, the failure to serve a...

Super deduction: a financial marvel?

Very simply, the super deduction is a temporary allowance that gives a greater and faster level of tax relief on qualifying expenditure incurred in the 2-year period between 1 April 2021 and 31 March...

To post, or not to post—that is the question

Medical aesthetics businesses and brands have always had to tread carefully when advertising, especially concerning prescription-only medications (POM) such as botulinum toxin. Social media promotion...

Keeping your finger on the pulse of your business: now is the time for a practice health check

Patient retention is key to running a successful practice—you do not want a sieve! Generating new enquiries is costly, and it is a numbers game. It is not just receiving the enquiry; it is ensuring...

Socially acceptable behaviour

Inappropriate use of social media by employees can carry dangers for any business, and the main risk is reputational damage to the business. Other key dangers of social media use include:.

Softly, softly task force

Clive Lewis, founder and former Chief Executive Officer of Illumine Training, defines soft skills as ‘one of those somewhat vague terms that means slightly different things to different people.

BT switch off in 2025

The reason traditional lines will be switched off due to the fact that they no longer meet the demand for new technology. For example, it does not support data connections (the internet) and it is...

New to entrepreneurship? Part 3: building your brand's culture

There will be aspects of each practitioner's business that will not play to their strengths. It could be administration and logistics, in which case, someone will be needed to handle operations. It...

On the question of diversity: equality in the workplace

How employers react to neurodivergence is very important to the acceptance of those individuals with associated conditions..

The five strategic core pillars that every aesthetic business needs to succeed

Now, I will discuss the first strategic pillar: marketing. To get the best results from marketing and, in fact, all the strategic pillars, it is always best to start with a definition. Marketing is...

New to entrepreneurship? Part 2: taking your big idea to market

Developing an engaging product that meets the need of these prospects is what is being discussed, and it does not have to be limited to just clinical aesthetics. Combining products from other related...

Avoiding zombie apocalypse

There have always been companies unable to pay their way properly, as they live from one day to the next. Known as ‘zombie companies’, they are classically defined as carrying substantial debt that,...

Why choose Journal of Aesthetic Nursing?

Journal of Aesthetic Nursing is the peer-reviewed journal at the forefront of medical aesthetics. We share clinical expertise, practical guidance and professional mentorship to help you develop skills and improve your practice.

What's included

  • Clinical best practice

  • Practice management advice

  • Professional education

  • Cosmetic industry insights

Subscriptions start:

From £11.75 GBP