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Practice Management

Five tips on managing an aesthetic clinic during COVID-19

This is the perfect time to start looking at all aspects of businesses, and especially those parts many practitioners struggle with, for example, accounting has always been a challenge for me. As any...

Contract killers: ensuring agreements hold up and are understood

With the breadth and reach of the law, it is not very surprising that contract misunderstandings arise. Paul Herbert, technology and media partner at London law firm Goodman Derrick LLP, makes plain...

Be safe, be strong and stay connected: reinventing your patient communications

‘What is the best way to engage with and communicate with patients during this time?’ .

Coronavirus Job Retention Scheme: maximising the prospects of a successful claim

Firstly, to take part in the scheme, employers will be required to submit information to HM Revenue and Customs (HMRC) about those employees that have been furloughed and their earnings through a new...

How to create a strong aesthetic clinic marketing campaign

» Creating quality, engaging and on-brand content is a critical success factor in any clinic PR and marketing strategy … it requires proper planning and resourcing « .

Reforming Companies House

Jason Piper, Policy Lead, Tax and Business Law at the Association of Chartered Certified Accountants (ACCA), an accounting professional body, says that there is widespread concern about abuse of...

Tune your game!

Creating your product in your client's mind is just as important as creating it physically, so understanding your client's psychology, interests and allegiances is essential. Unfortunately, there are...

Tax investigations: why HM Revenue and Customs might investigate a business

HMRC requires compliance and any mistakes—however small or simple—may lead to questions being asked of the taxpayer. Of course, one small error, especially if voluntarily corrected by the taxpayer, is...

Internal marketing: maximising your existing patient list

Every new client fills in a medical questionnaire, and at the end of this form, we always ask three simple, tick-box, yes/no questions:.

Why it is vital for your clinic to train front of house staff

Recruiting staff who have previously worked in an aesthetic clinic should ensure that clinics are in a strong position as they will have relevant experience that has enabled them to build essential...

From information to income: the five ‘I's for business success

Some people, like myself, cannot get enough information. Whether this is by attending workshops, masterclasses, mentoring sessions, conferences or reading articles, information is there to be lapped...

Where does this waste go?

The Department of Health and Social Care has a specific colour code for best practice waste management that aims to make the different types of waste and their disposal methods clear. It is likely...

Why choose Journal of Aesthetic Nursing?

Journal of Aesthetic Nursing is the peer-reviewed journal at the forefront of medical aesthetics. We share clinical expertise, practical guidance and professional mentorship to help you develop skills and improve your practice.

What's included

  • Clinical best practice

  • Practice management advice

  • Professional education

  • Cosmetic industry insights

Subscriptions start:

From £11.75 GBP