Applying an ethical social media framework for your brand can help you stand out as an authentic and trustworthy source of information in a sea of edited highlights. This framework can be summarised...
Step back from your daily tasks and carefully consider what you believe your clients really want. Of course you are a practitioner, but do your clients simply want their lines filled? Many customers...
The definition of ‘wages’ is any sum payable to the employee in connection with their employment. This will include non-contractual bonuses, commission and statutory sick pay. Pension contributions,...
Who do you want to attract to your business? Can you profile your target clients' age, desired treatments and geographical location? It may be useful to do some research into the different generations...
Becoming a franchisee is like entering a business on the first floor. A strong foundation has already been laid in the form of an established reputation and business model, which give you a head start...
When employers get their assessment of employment status wrong, not only they can they get tribunal judgments against them publicly published and suffer the related reputational damage that follows,...
‘We've been asked by a lot of people how we've grown so quickly, and the answer is really simple … we've aligned the entire organisation around one mission: to provide the best customer service...
If your mind is even slightly resisting a task, it will look for an easier alternative to focus on, and smartphones are perfect at feeding you an endless stream of bite-sized information, that is much...
It's an executor who will administer your estate after your death. Although it is usual to have two or three executors, there is no limit on the number you can name in your Will. However, the maximum...
It quickly became clear that Centros Unico had failed to fully understand the UK market as a whole. The business model had not been modified to reflect the change in environment; it was the same model...
A habit is a small routine or behaviour that is normally triggered subconsciously and repeated regularly. Understanding how small habits work and be chained together can lead to major change. Let's...
Journal of Aesthetic Nursing is the peer-reviewed journal at the forefront of medical aesthetics. We share clinical expertise, practical guidance and professional mentorship to help you develop skills and improve your practice.
Clinical best practice
Practice management advice
Professional education
Cosmetic industry insights