This website is intended for healthcare professionals

Practice Management

Are you as authentic online as you are in person?

Applying an ethical social media framework for your brand can help you stand out as an authentic and trustworthy source of information in a sea of edited highlights. This framework can be summarised...

How to indentify your unique selling points

Step back from your daily tasks and carefully consider what you believe your clients really want. Of course you are a practitioner, but do your clients simply want their lines filled? Many customers...

Wage deductions: what employers can and cannot do

The definition of ‘wages’ is any sum payable to the employee in connection with their employment. This will include non-contractual bonuses, commission and statutory sick pay. Pension contributions,...

Gaining an advantage in an increasingly competitive sector

Who do you want to attract to your business? Can you profile your target clients' age, desired treatments and geographical location? It may be useful to do some research into the different generations...

Are you franchise wise?

Becoming a franchisee is like entering a business on the first floor. A strong foundation has already been laid in the form of an established reputation and business model, which give you a head start...

Employment status in the UK: implications for business owners

When employers get their assessment of employment status wrong, not only they can they get tribunal judgments against them publicly published and suffer the related reputational damage that follows,...

The secret to achieving great referral rates: five-star service

‘We've been asked by a lot of people how we've grown so quickly, and the answer is really simple … we've aligned the entire organisation around one mission: to provide the best customer service...

The productivity issue: how to get more done in less time

If your mind is even slightly resisting a task, it will look for an easier alternative to focus on, and smartphones are perfect at feeding you an endless stream of bite-sized information, that is much...

The importance of making a Will as a business owner

It's an executor who will administer your estate after your death. Although it is usual to have two or three executors, there is no limit on the number you can name in your Will. However, the maximum...

Setting up shop in the UK? Considerations before transferring or starting a business

It quickly became clear that Centros Unico had failed to fully understand the UK market as a whole. The business model had not been modified to reflect the change in environment; it was the same model...

The good, the bad and the ugly: using habits to turbocharge your brand

A habit is a small routine or behaviour that is normally triggered subconsciously and repeated regularly. Understanding how small habits work and be chained together can lead to major change. Let's...

Why choose Journal of Aesthetic Nursing?

Journal of Aesthetic Nursing is the peer-reviewed journal at the forefront of medical aesthetics. We share clinical expertise, practical guidance and professional mentorship to help you develop skills and improve your practice.

What's included

  • Clinical best practice

  • Practice management advice

  • Professional education

  • Cosmetic industry insights

Subscriptions start:

From £11.75 GBP