Be safe, be strong and stay connected: reinventing your patient communications

Pam's plane analogy helps to summarise the situation we find ourselves in more clearly and outline why clinics should communicate with patients

In the wake of the nationwide lockdown in the UK, I have received many questions from clients, and one of the most frequently asked questions was on the subject of patient communications.

Some examples include:

‘What is the best way to engage with and communicate with patients during this time?’

‘I don't know what to post on social media to keep people interested. Any ideas?’

‘How can I continue to engage with my patients so that they stay interested in my clinic and they don't forget me?’

‘Is it still acceptable to talk about what I do?’

‘I don't want to come across as pushy or insensitive. How do I avoid that?’

Now, the first thing I would say is these are all fantastic questions. However, as I have said to my clients, you are asking the wrong person—you should be asking those questions to your patients!