Doom and gloom, or a growth moment?

The past 3 years have shown us a picture of just how unpredictable the world around us can be. Change is everywhere—the pandemic, inflation, interest rate hikes and social unrest—and the examples are obvious because they are happening to all of us, all at once.

However, among all the doom and gloom in the media, it is worth looking out for the business owners who are somehow able to defy economic downturns and find out how they do it.

For example, why is it that some aesthetic practitioners are fortunate enough to have more business than they can handle right now, whilst others are struggling to fill their diaries?

Success leaves clues, and when it comes to sustainable success, a lot of lessons can be learned from the past. The business owners I know who made it through previous downturns with minimal strain (including the global pandemic) knew something key to this:

» In medicine, there is a minimum effective dose, and anything less does not work. It is the same with marketing. The more times that a prospect hears and sees a practitioner's name, both online and offline, the more they will trust that they are the perfect solution for them «