New to entrepreneurship? Part 3: building your brand's culture

Jason Ratcliffe If an employee proves to be a bad fit, for the sake of that employee, the business and the wider team, they should be moved on quickly

In the previous article, getting an idea, turning it into a product and getting out there and selling it was discussed. In this article, managing staff and fostering a culture that meets both the practitioner's needs and the needs of the business are detailed.

Getting traction for a product requires taking a front seat to promote and sell the product in person. Eventually, there will be a point where more staff need to be hired to keep growing. Employing first staff can be a challenge, and getting formal advice on producing an employment contract and handling pay as you earn (PAYE) should be considered. However, there is another element that is going to be discussed: namely, who you should employ. In Sara Blakely's (the creator of Spanx) talks (Blakely 2020), she shared her experiences of her first hires and when she had to let people go.