The good, the bad and the ugly: using habits to turbocharge your brand

Understanding habit formation is the foundation of many marketing and safety campaigns. In this article, we discuss the 4 rules of habit formation, and a couple of cast studies where they can be ethically applied to both your clients and your staff.

A habit is a small routine or behaviour that is normally triggered subconsciously and repeated regularly. Understanding how small habits work and be chained together can lead to major change. Let's take a look at the British Olympic Cycling Team.

Prior to 2003, the Cycling Team had a mediocre track record. In nearly 100 years they had only won a single silver medal in the Olympics and had never won the Tour de France. Their performance was so bad that one of the top bike manufacturers refused to sell bikes to them as they were afraid seeing the team using their bikes would hurt sales. However, things began to change when they hired Dave Brailsford as their new performance director.