Using graphic design to convey your brand

Jason's example of graphic design based on this article

We are bombarded with advertising and messaging on a daily basis, so standing out has never been more important. The average person is typically subjected to around 300–700 adverts per day, with social media, such as Facebook, now serving one advert per three posts. Studies into banner blindness have shown that approximately 93% of adverts go unnoticed at a cognitive level, although they may still unconsciously influence behaviour.

With all this informational clutter and noise in our daily lives, how can readers be enticed to look at the message that is being conveyed? How do we make them curious to know more and read the text?

Graphic design uses visual composition, such as typography, colour, imagery and layout, to project ideas and solve problems. It is used in several areas, such as visual identity (your brand), marketing, publishing, packaging, user interfaces for applications and even environmental design (signage). Rather than the content itself, graphic design focuses on the visual aesthetics of the message. Its purpose is to catch the reader's initial interest and attention and entice them to read the words on the page.